Co‐Creation of New Solutions Through Gamification: A Collaborative Innovation Practice

15 Pages Posted: 5 May 2020

See all articles by Rui Patrício

Rui Patrício

Universidade de Aveiro

Antonio Carrizo Moreira

DEGEI, Portugal

Francesco Zurlo

Polytechnic University of Milan

Michele Melazzini

Polytechnic University of Milan

Date Written: March 2020

Abstract

This paper aims to explore the main implications of gamification approaches to collaborative innovation and particularly to co‐creation, i.e. the interaction and interchange of ideas between users, customers, suppliers and other actors in the development of new solutions. Despite the few approaches attempting to make co‐creation more ludic and accessible, researchers have yet to analyse the link between gamification and co‐creation in an extensive manner. In order to better understand this unexplored relationship, empirical case research studies have been conducted with multi‐actors participating in a real‐life co‐creation project through the deployment of a gamified method and tool (ideaChef®), as well as a combination of different instruments, involving speed meetings, workshops, debriefings and interviews. Besides advancing the body of knowledge on collaborative innovation practices and conceptualizing the relationship between gamification and co‐creation, this paper provides important implications for managers on how multiple actors can be engaged and coordinated in such practices through gamification. The paper's main contribution lies in the suggestion that engagement goes hand in hand with coordination, and that a combination of both will be the best strategy for co‐creating new solutions through gamification.

Suggested Citation

Patrício, Rui and Carrizo Moreira, Antonio and Zurlo, Francesco and Melazzini, Michele, Co‐Creation of New Solutions Through Gamification: A Collaborative Innovation Practice (March 2020). Creativity and Innovation Management, Vol. 29, Issue 1, pp. 146-160, 2020, Available at SSRN: https://ssrn.com/abstract=3591391 or http://dx.doi.org/10.1111/caim.12356

Rui Patrício (Contact Author)

Universidade de Aveiro

Portugal

Antonio Carrizo Moreira

DEGEI, Portugal ( email )

Rua Associação Humanitária Bombeiros de Aveiro
Aveiro, 3800
Portugal

Francesco Zurlo

Polytechnic University of Milan

Piazza Leonardo da Vinci
Milan, 20100
Italy

Michele Melazzini

Polytechnic University of Milan

Piazza Leonardo da Vinci
Milan, 20100
Italy

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