Effects of Video Lecture Design and Production Quality on Student Outcomes: A Quasi-Experiment Exploiting Change in Online Course Development Principles

Rickley, Marketa and Kemp, Pavlina, 2021. Effects of video lecture design and production quality on student outcomes: A quasi-experiment exploiting change in online course development principles. Electronic Journal of e-Learning, 19(3), 170-185, Available online at www.ejel.org

16 Pages Posted: 7 May 2020 Last revised: 9 Jul 2021

See all articles by Marketa Rickley

Marketa Rickley

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics

Pavlina Kemp

University of Iowa - University of Iowa Hospitals & Clinics

Date Written: 2021

Abstract

In seeking competitive advantage, many online graduate programs have turned to improving the quality of video lectures by investing in instructional designers and in-studio production. However, it is unclear how much video lecture design and production quality improve student outcomes. We used a regression discontinuity to evaluate how video lecture design and production practices that adhere to principles of multimedia learning affect perceived learning and student satisfaction. The study involved 300 students taking an online graduate course at a large, public research university, where 194 students were exposed to video lectures designed and produced by the instructor and 106 students were exposed to video lectures designed in collaboration between the instructor and instructional designers and produced in studio. Our findings indicate that designing and producing video lectures in accordance with principles of multimedia learning has a meaningful causal effect on students’ perceived learning and a marginal effect on student satisfaction. We discuss the theoretical and practical implications of our findings for video lecture development and design in the context of online business education and the COVID-19 pandemic.

Keywords: online teaching, video lectures, MBA programs, COVID-19

Suggested Citation

Rickley, Marketa and Kemp, Pavlina, Effects of Video Lecture Design and Production Quality on Student Outcomes: A Quasi-Experiment Exploiting Change in Online Course Development Principles (2021). Rickley, Marketa and Kemp, Pavlina, 2021. Effects of video lecture design and production quality on student outcomes: A quasi-experiment exploiting change in online course development principles. Electronic Journal of e-Learning, 19(3), 170-185, Available online at www.ejel.org, Available at SSRN: https://ssrn.com/abstract=3594531 or http://dx.doi.org/10.2139/ssrn.3594531

Marketa Rickley (Contact Author)

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics ( email )

401 Bryan Building
Greensboro, NC 27402-6179
United States

Pavlina Kemp

University of Iowa - University of Iowa Hospitals & Clinics ( email )

IA
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
775
Abstract Views
3,099
Rank
60,167
PlumX Metrics