Innovation and Communication Media in Virtual Teams – an Experimental Study
26 Pages Posted: 14 May 2020
In a novel real-effort setting, we experimentally study the effects of different communication media on creative performance in a collaborative tasks. We find that creative performance significantly decreases when group members communicate via chat instead of face-to-face. However, we find no significant difference between performances of groups that communicate via video conferences as compared to face-to-face. Thus, we provide evidence that barriers to creativity in virtual teams can be mitigated by real-time video conference communication.
Keywords: creativity, communication, laboratory experiment, real-effort, complex problem solving, innovation
JEL Classification: C91, J30, M52, O30
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