Managing the Product’s Creation of an Innovation-Oriented Engineering Business

Abstract

The article is devoted to the study of theoretical aspects and the development of practical recommendations for managing the product's creation of an innovation oriented engineering business.

The article proposes a model for the formation of an innovative engineering product that allows you to create service innovation based on the identified factors of competitive advantage, which increases the likelihood of an engineering company to win competitive tenders. The advantage of this methodology is a comprehensive approach, which includes researching customer needs and their systematization, searching for technological solutions based on patent research, evaluating engineering solutions taking into account technical and operational and market parameters, as well as significance factors, estimating the costs of manufacturing an engineering solution, and also the selection of engineering innovation.

The presented methodology for the formation of demand-oriented engineering services can be recommended for use by engineering companies, including general contractors, who are faced with the choice of a competitive solution from several alternative technical combinations. Moreover, the proposed mechanism allows you to take into account the economic type of the customer, the innovative nature of the proposed solution, including the technological / non-technological nature of the innovation, as well as a combination of market parameters, the values of which directly depend on the technical and operational characteristics. It helps to increase the competitiveness of engineering services, which should be reflected in the growth in the number of contracts concluded

Keywords: Engineering Business, Innovation-Oriented Enterprise, Product's Creation