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Modern Marketing to Scale the Business

International Journal of Advanced Research in Engineering and Technology (IJARET), 11(4), 2020, pp. 324-333.

10 Pages Posted: 8 Jun 2020

See all articles by Оlena Sadchenko

Оlena Sadchenko

Department of Marketing and Business Administration Odessa I.I. Mechnikov National University, Odessa, Ukraine

Iryna Davydova

Department of Economy and Marketing, National Aerospace University named after M.E. Zhukovskiy "Kharkiv aviation institute", Kharkiv, Ukraine

Liliya Yakymyshyn

Department of Industrial Marketing, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine

Svitlana Kovalchuk

Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Khmelnytsky, Ukraine

Daryna Chernenko

Department of Accounting and Auditing, V. N. Karazin Kharkiv National University, Kharkov, Ukraine

Anna Zaitseva

Department of International Economic Relations named after Arthur Golikov, Kharkiv National University named after V.N. Karazin, Kharkov, Ukraine

Date Written: May 13, 2020

Abstract

In today's world, business development is the key to success. If the business does not develop, larger competitors take part of its customers. To maintain position and successful development in the market, it is necessary to expand the enterprise, that is, to scale the business. Scaling a business is a process whose primary goal is to increase sales and profits.

The article discusses the necessary conditions for scaling a business, the main ways and conditions for expansion. The article also presents modern marketing tools that play an important role in scaling and automation of business processes.

The considered option of analyzing a possible sales market for scaling a business is the basis for making decisions related to market activity, choosing a target market, determining the planned sales volume, etc.

Keywords: Analyze, Business, Chatbots, Marketing, Scaling

Suggested Citation

Sadchenko, Оlena and Davydova, Iryna and Yakymyshyn, Liliya and Kovalchuk, Svitlana and Chernenko, Daryna and Zaitseva, Anna, Modern Marketing to Scale the Business (May 13, 2020). International Journal of Advanced Research in Engineering and Technology (IJARET), 11(4), 2020, pp. 324-333. , Available at SSRN: https://ssrn.com/abstract=3599768

Оlena Sadchenko (Contact Author)

Department of Marketing and Business Administration Odessa I.I. Mechnikov National University, Odessa, Ukraine ( email )

odessa
Ukraine

Iryna Davydova

Department of Economy and Marketing, National Aerospace University named after M.E. Zhukovskiy "Kharkiv aviation institute", Kharkiv, Ukraine ( email )

Chkalova Street, 17
Kharkiv, Kharkiv 61184
Ukraine

Liliya Yakymyshyn

Department of Industrial Marketing, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine ( email )

Ternopil
Ukraine

Svitlana Kovalchuk

Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Khmelnytsky, Ukraine ( email )

Shevchenka Blvd, 81
Cherkasy, Cherkas'ka oblast, 18000
Ukraine

Daryna Chernenko

Department of Accounting and Auditing, V. N. Karazin Kharkiv National University, Kharkov, Ukraine ( email )

KHARKIV, KHARKIV 61022
Ukraine

Anna Zaitseva

Department of International Economic Relations named after Arthur Golikov, Kharkiv National University named after V.N. Karazin, Kharkov, Ukraine ( email )

KHARKIV, KHARKIV 61022
Ukraine

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