Local Does as Local Is: Information Content of the Geography of Individual Investors' Common Stock Investments

53 Pages Posted: 14 Feb 2003  

Zoran Ivkovich

Michigan State University, Department of Finance

Scott J. Weisbenner

University of Illinois at Urbana-Champaign - Department of Finance; National Bureau of Economic Research (NBER)

Multiple version iconThere are 2 versions of this paper

Date Written: November 2002

Abstract

Using a data set on a large number of retail investors from 1991-96, we find that households exhibit a strong preference for local investment - the average household invests nearly a third of their portfolio in firms headquartered within 250 miles. We test whether this locality bias is driven by information or by simple familiarity. The average household generates an additional return of 3.7% per year from its local holdings relative to its non-local holdings, suggesting local investors are able to exploit local knowledge. The excess return to investing locally is even larger among stocks not in the S&P 500 index (firms where informational asymmetries between local and non-local investors may be largest), while there is no excess return earned by households that invest in local S&P 500 stocks. Moreover, the patterns in turnover, herding, and excess demand across local and non-local trades are suggestive of a gradual dissemination of information.

Keywords: Local Bias, Individual Investors, Informational Asymmetry, Information Diffusion

JEL Classification: G12, G14, D82, G11

Suggested Citation

Ivkovich, Zoran and Weisbenner, Scott J., Local Does as Local Is: Information Content of the Geography of Individual Investors' Common Stock Investments (November 2002). Available at SSRN: https://ssrn.com/abstract=359980 or http://dx.doi.org/10.2139/ssrn.359980

Zoran Ivkovich (Contact Author)

Michigan State University, Department of Finance ( email )

315 Eppley Center
East Lansing, MI 48824-1122
United States

Scott J. Weisbenner

University of Illinois at Urbana-Champaign - Department of Finance ( email )

340 Wohlers Hall, MC-706
1206 S. Sixth Street
Champaign, IL 61820
United States
217-333-0872 (Phone)
217-244-9867 (Fax)

HOME PAGE: http://business.illinois.edu/weisbenn/

National Bureau of Economic Research (NBER) ( email )

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Cambridge, MA 02138
United States

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