Dominant Groups and Differences in Smart Phone and Internet Usage: A Discriminant Analysis Approach

International Journal of Management, 11 (4), 2020, pp. 305-315.

11 Pages Posted: 9 Jun 2020

See all articles by Dr. M. Suresh

Dr. M. Suresh

Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India

Dr. P. Balaji

Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India

P. M. Rameshkumar

Guest Lecturer, Department of Corporate Secretaryship, D G Vaishnav College (Autonomous), Chennai, Tamil Nadu, India

Date Written: May 14, 2020

Abstract

The present study was primarily aimed to explore the dominant groups of smart phone and internet usage factors of college students and also to identify the mean differences in their demographic profiles with respect smart phone and internet usage. The discriminant analysis approach has been adopted to differentiate different dominant cluster groups of college students based on their perception towards smart phone and internet usage. Further, mean differences with respect to demographic profiles such as, gender, family type, monthly family income and data source for internet usage with respect to smart phone and internet usage has been explored. The empirical evidences significantly classified the respondents into three dominant groups and significance of difference in mean values was also explored in this study

Keywords: Smart Phone, Internet, College Students, Usage Groups and Discriminant Analysis

Suggested Citation

Suresh, Dr. M. and Balaji, Dr. P. and Rameshkumar, P. M., Dominant Groups and Differences in Smart Phone and Internet Usage: A Discriminant Analysis Approach (May 14, 2020). International Journal of Management, 11 (4), 2020, pp. 305-315., Available at SSRN: https://ssrn.com/abstract=3600904

Dr. M. Suresh (Contact Author)

Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India ( email )

Medavakkam,
Chennai, TN
India

Dr. P. Balaji

Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India ( email )

G.T.B. Nagar
Mumbai, Maharashtra 400 037
India

P. M. Rameshkumar

Guest Lecturer, Department of Corporate Secretaryship, D G Vaishnav College (Autonomous), Chennai, Tamil Nadu, India ( email )

833 EVR Periyar Salai
Arumbakkam
Chennai, TN Tamil Nadu 600110
India

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