The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil

Managing Sport and Leisure, Volume 23, Issue 3, pp. 174-188, 2018

Posted: 9 Jun 2020

See all articles by Linn‐Brit Bakkenbüll

Linn‐Brit Bakkenbüll

University of Muenster - Institute for Organisational Economics

Alexander Dilger

University of Münster

Multiple version iconThere are 2 versions of this paper

Date Written: September 27, 2018

Abstract

This study examines the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness to pay (WTP), this study determines what influences the WTP for different rounds in the tournament. According to a survey in Germany, the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

Keywords: Contingent Valuation Method (CVM), Happiness, Public Good, Sporting Success, Willingness to Pay (WTP)

JEL Classification: D12, D61, D62, H41, H43, L83, Z20, Z21

Suggested Citation

Bakkenbüll, Linn‐Brit and Dilger, Alexander, The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil (September 27, 2018). Managing Sport and Leisure, Volume 23, Issue 3, pp. 174-188, 2018, Available at SSRN: https://ssrn.com/abstract=3601057

Linn‐Brit Bakkenbüll

University of Muenster - Institute for Organisational Economics ( email )

Scharnhorststr. 100
Münster, D-48151
Germany

Alexander Dilger (Contact Author)

University of Münster ( email )

Institute for Organisational Economics
Scharnhorststr. 100
Münster, D-48151
Germany
+49-251-83-25330 (Phone)
+49-251-83-28429 (Fax)

HOME PAGE: http://www.wiwi.uni-muenster.de/io/en/organisation/Dilger.html

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