Changing Citizen Behaviour: An Investigation on Nudge Approach in Developing Society
7 Pages Posted: 11 Jun 2020
Date Written: May 18, 2020
It is widely explored that problems in developing society related to think and act logically and reflectively in a social context positively correlates with the cognition skill. In most developing societies, people are busy with problems that they face daily (i.e. working overtime), limits their cognitive capacity to properly process a social stimulus, which mostly asked their thoughtful response. Thus, a better design in social stimulus to tackle problematic behaviour, such as littering, to name a few, becomes more prominent. During the last decade, nudge has been famous for its subtle approach for behaviour change – however, there is relatively little known of the method applied in the developing society. The current article reviews the nudge approach to change human behaviour from two perspectives: cognitive science and consumer psychology. The article concludes that intervention using the nudge approach could be beneficial for current problematic behaviour.
Keywords: nudge, attention, cognitive capacity, developing society, behaviour change
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