Disentangling Rhetorical Subarenas of Public Health Crisis Communication: A Study of the 2014–2015 Ebola Outbreak in the News Media and Social Media in Sweden

10 Pages Posted: 27 May 2020

See all articles by Pavel Rodin

Pavel Rodin

University of Gothenburg

Marina Ghersetti

affiliation not provided to SSRN

Tomas Odén

affiliation not provided to SSRN

Date Written: September 2019

Abstract

Drawing on rhetorical arena theory, this study investigates the variations of content across communication channels (subarenas), guided by different media logics, during the 2014–2015 Ebola outbreak. Restricting the study to one country, Sweden, a content analysis was conducted of two national newspapers (in total 848 articles), their posts on branded Facebook pages (47) and user comments on these Facebook posts (1,661). Some conclusions to be made are, that content differed between subarenas, with Facebook news being more sensational and focused on human interest stories, and Facebook comments to a greater extent related to other current socio‐political issues. Also, news media were more alarmist than Facebook comments, although alarmism declined on all subarenas as the danger became more tangible.

Suggested Citation

Rodin, Pavel and Ghersetti, Marina and Odén, Tomas, Disentangling Rhetorical Subarenas of Public Health Crisis Communication: A Study of the 2014–2015 Ebola Outbreak in the News Media and Social Media in Sweden (September 2019). Journal of Contingencies and Crisis Management, Vol. 27, Issue 3, pp. 237-246, 2019, Available at SSRN: https://ssrn.com/abstract=3605644 or http://dx.doi.org/10.1111/1468-5973.12254

Pavel Rodin (Contact Author)

University of Gothenburg ( email )

Viktoriagatan 30
Göteborg, 405 30
Sweden

Marina Ghersetti

affiliation not provided to SSRN

Tomas Odén

affiliation not provided to SSRN

No Address Available

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