'Relevance' and 'Price' as Determinants of Internet Non-Adoption: A Review of the Evidence

17 Pages Posted: 17 Jun 2020

See all articles by George S. Ford

George S. Ford

Phoenix Center for Advanced Legal & Economic Public Policy Studies

Date Written: April 1, 2020

Abstract

Explaining non-adoption for Internet service has led to a debate about whether non-adopters place a low value on Internet use or whether the price of connectivity is too high. A thorough analysis of survey data reveals that non-price factors dominate price as the determining factor for not using the Internet at home. Still, as price is a legitimate factor of adoption, if surveys are to be truly useful for policymaking, then they must abandon the current question seeking explanations for non-adoption and gather data that permit an estimate of price sensitivity.

Keywords: broadband, broadband adoption, internet, telecommunications

JEL Classification: L96

Suggested Citation

Ford, George S., 'Relevance' and 'Price' as Determinants of Internet Non-Adoption: A Review of the Evidence (April 1, 2020). Available at SSRN: https://ssrn.com/abstract=3608430 or http://dx.doi.org/10.2139/ssrn.3608430

George S. Ford (Contact Author)

Phoenix Center for Advanced Legal & Economic Public Policy Studies ( email )

5335 Wisconsin Avenue, NW
Suite 440
Washington, DC 20015
United States

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