Online Advertising: How the Consumer Goods Speaks to Women

Opción, Año 35, No.89 (2019)

22 Pages Posted: 18 Jun 2020 Last revised: 13 Aug 2020

Date Written: May 24, 2019


This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online advertisement. The results of this research show that for speaking to women, online commercial advertising sells the social value, like lifestyle and family. In conclusion, one type of communication that exists today besides interpersonal communication, organizational communication, and mass communication is the communication between humans and objects.

Keywords: Women, Advertising, Media, Consumer, Goods

Suggested Citation

Hasyim, Muhammad, Online Advertising: How the Consumer Goods Speaks to Women (May 24, 2019). Opción, Año 35, No.89 (2019), Available at SSRN:

Muhammad Hasyim (Contact Author)

Hasanuddin University (UNHAS) ( email )

Jalan Perintis Kemerdekaan Km 10 Tamalanrea
Makassar, IN South Sulawesi 90245
08152521787 (Phone)
90235 (Fax)

HOME PAGE: http://

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics