Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

41 Pages Posted: 26 Jun 2020

See all articles by Amanda J. Porter

Amanda J. Porter

VU University Amsterdam

Philipp Tuertscher

Vrije Universiteit Amsterdam, School of Business and Economics

Marleen Huysman

VU University Amsterdam

Date Written: March 2020

Abstract

One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.

Keywords: crowdsourcing, grand challenges, robust action, scaling impact

Suggested Citation

Porter, Amanda J. and Tuertscher, Philipp and Huysman, Marleen, Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing (March 2020). Journal of Management Studies, Vol. 57, Issue 2, pp. 246-286, 2020, Available at SSRN: https://ssrn.com/abstract=3610266 or http://dx.doi.org/10.1111/joms.12515

Amanda J. Porter (Contact Author)

VU University Amsterdam

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

Philipp Tuertscher

Vrije Universiteit Amsterdam, School of Business and Economics ( email )

De Boelelaan 1105
Amsterdam, 1081HV
Netherlands

HOME PAGE: http://www.kinresearch.nl/person/philipp-tuertscher/

Marleen Huysman

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

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