The Impact of COVID-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy

Journal of Economics and Business, Vol.3 No.2 (2020)

9 Pages Posted: 28 May 2020

See all articles by Noor Fzlinda Fabeil

Noor Fzlinda Fabeil

Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah

Khairul Hanim Pazim

Universiti Malaysia Sabah

Juliana Langgat

Universiti Malaysia Sabah

Date Written: May 28, 2020

Abstract

COVID-19 pandemic outbreaks have led many countries to impose travel restrictions and movement controls. In Malaysia, the small business sector is one of the most directly affected by the movement's control order. In fact, the impact is more significant among micro-enterprises than its larger counterparts. Entrepreneurs experience business cancellation or closure and reduced income due to the closure of several supporting sectors such as retails and transportation. There is still a lack of study on the impact of a pandemic outbreak on micro-enterprises in developing countries, especially in relating to business continuity and recovery strategy. It is crucial to explore how micro-entrepreneurs experience crisis and what decision they make for business survival. This study represents the perspectives of two micro-entrepreneurs in the rural area of Sabah, about their business continuity strategy during movement control order. The results of unstructured phone interviews provide insights on business survival approach and recovery plan of micro-enterprises during and after a crisis. This study will hopefully contribute towards the creation of effective support mechanisms through associated entrepreneurial development organizations for micro-entrepreneurs to thrive during and after a crisis.

Keywords: COVID-19 Pandemic, Micro-Enterprise, Business Continuity Strategy, Business Recovery Plan

Suggested Citation

Fabeil, Noor Fzlinda and Pazim, Khairul Hanim and Langgat, Juliana, The Impact of COVID-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy (May 28, 2020). Journal of Economics and Business, Vol.3 No.2 (2020), Available at SSRN: https://ssrn.com/abstract=3612830

Noor Fzlinda Fabeil (Contact Author)

Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah ( email )

Universiti Malaysia Sabah
Jalan UMS
Kota Kinabalu, MA Sabah 88400
Malaysia

Khairul Hanim Pazim

Universiti Malaysia Sabah ( email )

Faculty of Science and Natural Resources
Jalan UMS
Kota Kinabalu, Sabah 88400
Malaysia

Juliana Langgat

Universiti Malaysia Sabah ( email )

Faculty of Science and Natural Resources
Jalan UMS
Kota Kinabalu, Sabah 88400
Malaysia

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