An Exploratory Insight into the Impact of COVID-19 on the Travel and Tourism Sector: UK Evidence

Bas, T. & Sivaprasad, S. (2022). An exploratory insight into the impact of COVID-19 on the travel and tourism sector: UK evidence. In S. Karabulut (Ed.), Economic and Financial Analysis of Global and National Developments (pp. 355-369). Ekin Yayinevi

15 Pages Posted: 9 Jun 2020 Last revised: 14 Jul 2022

See all articles by Tugba Bas

Tugba Bas

Nisantasi University

Sheeja Sivaprasad

University of Westminster

Date Written: July 13, 2022

Abstract

The COVID-19 pandemic has brought about unprecedented uncertainty and fear to global economies. This study provides a detailed analysis of the impact of the pandemic on the sector. The study adopts a case study approach with content analysis to analyse the impact of the pandemic on the T&T sector in the UK. The primary aim is to identify case studies that provide detailed and accessible information to undertake an in-depth analysis to understand the impact of the pandemic and the firms’ responses to the pandemic. Next, based on the analysis, the study proposes five key recommendations focusing on employee and customer well-being, technology infrastructure, sustainability, communication, and disaster planning for the sustainability of the sector. The authors argue that the study will provide practitioners and researchers a detailed analysis of the implications of the pandemic for future trends in the UK travel and tourism sector. It is vital for the sector to remain optimistic and embrace the challenges that the pandemic has brought on. Resilience and an emphasis on responsible and sustainable tourism would help the sector make a quick recovery.

Keywords: COVID-19, travel and tourism sector, pandemic

JEL Classification: G3, H12, I19, L8

Suggested Citation

Bas, Tugba and Sivaprasad, Sheeja, An Exploratory Insight into the Impact of COVID-19 on the Travel and Tourism Sector: UK Evidence (July 13, 2022). Bas, T. & Sivaprasad, S. (2022). An exploratory insight into the impact of COVID-19 on the travel and tourism sector: UK evidence. In S. Karabulut (Ed.), Economic and Financial Analysis of Global and National Developments (pp. 355-369). Ekin Yayinevi, Available at SSRN: https://ssrn.com/abstract=3623404 or http://dx.doi.org/10.2139/ssrn.3623404

Tugba Bas

Nisantasi University ( email )

Turkey

Sheeja Sivaprasad (Contact Author)

University of Westminster ( email )

309 Regent Street
London, W1R 8AL
United Kingdom

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