Did Your CEO Accidentally Offer to Sell a $30 Million Harrier Jet?
Michael Conklin, Did Your CEO Accidentally Offer to Sell a $30 Million Harrier Jet?, 21 J. BUS. CASES & APPLICATIONS (2018).
9 Pages Posted: 19 Jun 2020
Date Written: 2018
This case puts the student in the precarious shoes of the legal department for an energy drink company with a very eccentric CEO. The CEO is ecstatic about the company’s seemingly innocuous commercial that is the flagship of their summer marketing campaign. Your students’ applied knowledge of contract formation will be put to the test as they try to find potential legal issues with the commercial. Furthermore, their ability to tactfully communicate the most efficient course of action to a short-tempered CEO will be tested.
This entertaining case closely parallels a famous 1990’s Pepsi commercial that resulted in an ambitious 21-year-old business student suing PepsiCo for the delivery of a $30 million Harrier jet. Detailed instructor notes guide faculty through the use of this case study that covers a number of legal issues as well as ethical and business communication concepts.
Keywords: Pepsi commercial, Advertisements, Advertising liability, Marketing Law, Leonard v. Pepsico, Harrier Jet, Pepsi points, Contracts, Offer Acceptance
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