Review on India’s Baby Care Market

International Journal of Management, 11 (5), 2020, pp. 838-845

8 Pages Posted: 13 Jul 2020

See all articles by Nisha Nandal

Nisha Nandal

Research Scholar. Ansal University, Gurugram, India

Dr. Ritika Malik

Management Consultant and Visiting Professor, India

Dr. Naveen Nandal

Assistant Professor, Ansal University, Gurugram, India

Date Written: June 19, 2020

Abstract

Now a days market is more shopper oriented and all activities of business rotate around the Customers in order to satisfy them by fulfilling their needs via effective service. The quality products of baby are found to be expensive and companies are always looking to develop the most cutting edge products. The main concern of the parents is to have best products for their child in order to keep safe and sound. Parents just not but the product easily by believing on the advertisement, they do research on the Internet by viewing product websites, consumer reports, blogs etc. and then make a decision, but the one which suits him the best. Increasing level of income, availability of better products and rising awareness have meaningfully altered the child care products industry landscape. In field of baby care product, India is found to be most preferred destination for marketers and manufacturers.

Keywords: Baby Market, Health & Safety, Product, Quality, Child Care

Suggested Citation

Nandal, Nisha and Malik, Dr. Ritika and Nandal, Dr. Naveen, Review on India’s Baby Care Market (June 19, 2020). International Journal of Management, 11 (5), 2020, pp. 838-845, Available at SSRN: https://ssrn.com/abstract=3631068

Nisha Nandal (Contact Author)

Research Scholar. Ansal University, Gurugram, India ( email )

Golf Course Road
Sector 55
Haryana, Gurgaon 122011
India

Dr. Ritika Malik

Management Consultant and Visiting Professor, India ( email )

India

Dr. Naveen Nandal

Assistant Professor, Ansal University, Gurugram, India ( email )

Golf Course Road
Sector 55
Haryana, Gurgaon 122011
India

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