Behavioral Strategy and the COVID-19 Disruption
Journal of Management, Forthcoming
14 Pages Posted: 30 Jun 2020
Date Written: June 26, 2020
What can strategic management research do to help to make sense of the COVID-19 disruption, and what are the implications of the disruption for the strategy field? I argue that among the streams in strategy research, behavioral strategy is uniquely situated in terms of providing a psychologically-based interpretive lens that could lend great insight into decision-making in extreme conditions. However, the disruption also points to weakness in current behavioral strategy thinking, notably with respect to the role of models vis-á-vis judgment in strategic decision-making, the deeply social (political, institutional) nature of strategy making, and the treatment of fundamental uncertainty.
Keywords: Behavioral strategy, COVID-19, disruptions, sensemaking, uncertainty, bias
JEL Classification: M10, D2, D72, D8
Suggested Citation: Suggested Citation