Cognizance Level of Retail Investors with reference to Mutual Fund Investment – An Empirical Study

6 Pages Posted: 20 Jul 2020

See all articles by Malik Elhaj

Malik Elhaj

Prince Mohammad Bin Fahd University

Date Written: June 26, 2020


The accomplishment of a MF (Mutual Fund) be contingent upon the knowledge and self-confidence level of the investors. The pattern of the investment differs with age, education, gender, occupation etc. The current study is conducted with the purpose of assessing the consciousness level of the investors. Every day financial market is flattering more competitive and therefore the supply of varied financial instruments must be in equilibrium to the demand perspectives of the investors. The prime drive of any investment is to urge maximum return with a minimum risk and mutual funds provide the chance for the investors. The research provides an insight into the kinds of risks which exist during an open-end fund scheme. the info was collected from open-end fund investors also as non open-end fund investors of this industry. The research focuses on the connection between investment decision and factors like liquidity, financial awareness, and demography. it had been found low risk funds and liquidity of fund scheme are having impact on the investor's perception for investing within the open-end fund .The study was conducted in Eastern province – Saudi Arabia with a sample of 60 respondents those who never invested in Mutual Funds. The study observed low level of awareness about mutual funds among the investors.

Keywords: Retail Investors, Awareness, Mutual Funds, Eastern Province, Saudi Arabia

JEL Classification: G00, G11, G12, G13, G14

Suggested Citation

Elhaj, Malik, Cognizance Level of Retail Investors with reference to Mutual Fund Investment – An Empirical Study (June 26, 2020). Available at SSRN: or

Malik Elhaj (Contact Author)

Prince Mohammad Bin Fahd University ( email )

P.O. Box 1664
Al Khobar, 31952
Saudi Arabia

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