Covid-19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

31 Pages Posted: 29 Jun 2020 Last revised: 11 Jun 2023

See all articles by Hung-Hao Chang

Hung-Hao Chang

National Taiwan University

Chad D. Meyerhoefer

Lehigh University

Date Written: June 2020

Abstract

We investigate how the coronavirus pandemic affected the demand for online food shopping services using data from the largest agri-food e-commerce platform in Taiwan. We find that an additional confirmed case of COVID-19 increased sales by 5.7% and the number of customers by 4.9%. The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses. Online food shopping was highly responsive to COVID-19 media coverage and online content. Because Taiwan did not impose a stay-at-home order, the demand for online food shopping may be similar in other countries after they lift mobility restrictions.

Suggested Citation

Chang, Howard and Meyerhoefer, Chad D., Covid-19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan (June 2020). NBER Working Paper No. w27427, Available at SSRN: https://ssrn.com/abstract=3637728

Howard Chang (Contact Author)

National Taiwan University ( email )

No 1 Roosevelt road
Taipei, 10617
Taiwan

Chad D. Meyerhoefer

Lehigh University ( email )

621 Taylor Street
Bethlehem, PA 18015
United States

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