Competitive Intelligence Embeddedness: Drivers and Performance Consequences

European Management Journal, Volume 37, Issue 6, December 2019, Pages 708-718 DOI:10.1016/j.emj.2019.04.003

Posted: 24 Jul 2020

See all articles by Amiram Markovich

Amiram Markovich

University of Haifa

Kalanit Efrat

Ruppin Academic Center

Daphne Ruth Raban

School of Business Administration

Anne Souchon

Loughborough University

Date Written: July 1, 2020

Abstract

We define competitive intelligence (CI) embedded as a capability.

Different types of Web-based information sources impact CI embeddedness.

CI embeddedness is also influenced by different information uses.

CI embeddedness impacts firms' performance through customer satisfaction.

The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ performance, it has a mediated effect on performance through customer satisfaction.

Keywords: Competitive intelligence embeddedness, Web sources quality, Information use, Performance

Suggested Citation

Markovich, Amiram and Efrat, Kalanit and Raban, Daphne Ruth and Souchon, Anne, Competitive Intelligence Embeddedness: Drivers and Performance Consequences (July 1, 2020). European Management Journal, Volume 37, Issue 6, December 2019, Pages 708-718 DOI:10.1016/j.emj.2019.04.003 , Available at SSRN: https://ssrn.com/abstract=3640193

Amiram Markovich (Contact Author)

University of Haifa ( email )

Mount Carmel
Haifa, 31905
Israel

Kalanit Efrat

Ruppin Academic Center ( email )

Emek Hefer 40250
Israel

Daphne Ruth Raban

School of Business Administration ( email )

610 Jacobs Bldg
University of Haifa
Haifa, 3498838
Israel

Anne Souchon

Loughborough University ( email )

Epinal Way
Leics LE11 3TU
Leicestershire
United Kingdom

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