Starbucks, Trademark Law and the Exit 6 Incident

Southern Law Journal, 26(2), 251-276, 2016

26 Pages Posted: 3 Aug 2020

See all articles by Evan A. Peterson

Evan A. Peterson

College of Business Administration, University of Detroit Mercy

Date Written: 2016

Abstract

To better educate the next generation of business professionals who will regularly engage in decision-making that requires an understanding and an appreciation for the role of law in the corporate setting, there is a growing need for innovative assignments that challenge students preconceived notions and perspectives of the law. The goal of the Starbucks – Exit 6 Assignment is to emphasize important concepts of trademark dilution law to undergraduate business law students. Students not only gain valuable insight into essential trademark principles of intellectual property law, but also learn how to apply a critical eye to legal events reflected in the media. Above all, students begin to understand how biases, mistaken beliefs about the law, and the absence of comprehensive information may dramatically hinder their capacities to critically evaluate legal disputes.

Keywords: business law

Suggested Citation

Peterson, Evan, Starbucks, Trademark Law and the Exit 6 Incident (2016). Southern Law Journal, 26(2), 251-276, 2016, Available at SSRN: https://ssrn.com/abstract=3642927

Evan Peterson (Contact Author)

College of Business Administration, University of Detroit Mercy ( email )

4001 W. McNichols Road
Detroit, MI 48219-0900
United States

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