Nudge in the Time of Coronavirus: The Compliance to Behavioural Messages during Crisis

6 Pages Posted: 10 Jul 2020 Last revised: 10 Aug 2020

See all articles by Susannah Hume

Susannah Hume

King's College London

Peter John

Department of Political Economy, KCL; University College London - School of Public Policy

Michael Sanders

King's College London

Emma Stockdale

King's College London

Date Written: July 6, 2020

Abstract

Successful responses to the COVID-19 pandemic require asymptomatic individuals to comply with a range of government guidelines. Nudges to influence behaviour may be effective at increasing compliance with guidance, and behavioural scientists have been advising governments throughout the crisis, including in the UK. Can such strategies successfully transfer from more conventional policy domains to the crisis environment of COVID-19? In a set of linked experiments, we show that social norms, portrayal of the victim, and carrying out a writing task to a relative have an impact on intentions to comply, but after one and two weeks nudged citizens did not change their behaviour. We question whether behavioural outcomes persist when nudged in the context of COVID-19.

Suggested Citation

Hume, Susannah and John, Peter and Sanders, Michael and Stockdale, Emma, Nudge in the Time of Coronavirus: The Compliance to Behavioural Messages during Crisis (July 6, 2020). Available at SSRN: https://ssrn.com/abstract=3644165 or http://dx.doi.org/10.2139/ssrn.3644165

Susannah Hume (Contact Author)

King's College London ( email )

Strand
London, England WC2R 2LS
United Kingdom

Peter John

Department of Political Economy, KCL ( email )

Strand
London, WC2R 2LS
United Kingdom

University College London - School of Public Policy ( email )

29/30 Tavistock Square
London, WC1H 9QU
United Kingdom

Michael Sanders

King's College London ( email )

Strand
London, England WC2R 2LS
United Kingdom

Emma Stockdale

King's College London ( email )

Strand
London, England WC2R 2LS
United Kingdom

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