Nudge in the Time of Coronavirus: The Compliance to Behavioural Messages during Crisis
6 Pages Posted: 10 Jul 2020 Last revised: 10 Aug 2020
Date Written: July 6, 2020
Successful responses to the COVID-19 pandemic require asymptomatic individuals to comply with a range of government guidelines. Nudges to influence behaviour may be effective at increasing compliance with guidance, and behavioural scientists have been advising governments throughout the crisis, including in the UK. Can such strategies successfully transfer from more conventional policy domains to the crisis environment of COVID-19? In a set of linked experiments, we show that social norms, portrayal of the victim, and carrying out a writing task to a relative have an impact on intentions to comply, but after one and two weeks nudged citizens did not change their behaviour. We question whether behavioural outcomes persist when nudged in the context of COVID-19.
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