Digital Transformation in Times of COVID-19 Pandemic: The Case of Morocco

Abstract

The COVID-19 pandemic has created serious disruptions to both public and private sectors throughout the world. Governments had to act fast and take preventive measures, while several businesses had to slowdown, or worse, shutdown their activities to avoid further spreading the virus. However, the COVID-19 crisis cannot be perceived only as a period of instability, but also as a period of high rates of digital technologies adoption. Digital transformation has gone from being an option to becoming an urgent priority for several businesses and public service-providers, which sheds light on the digital readiness of governments, companies, and most importantly, customers. In this context, the present paper aims to explore the impact of COVID-19 pandemic on digital transformation implementing process and the extent to which Moroccan economic actors are ready to embrace digital transformation based on three main factors:

(1) Global digital infrastructure,

(2) Companies digital readiness, and

(3) Customers digital readiness.

Keywords: Digital Transformation, COVID-19, Digital readiness, Morocco

JEL Classification: O32