The Impact of the COVID-19 Disease on Distance Super-Market Sales

24 Pages Posted: 10 Jul 2020

See all articles by Ioannis Ch. Lampropoulos

Ioannis Ch. Lampropoulos

University of Patras, Department of Business Administration

Eleftherios Aggelopoulos

University of Patras, Department of Business Administration

Elen Paraschi

University of Patras - Business Administration

Date Written: July 8, 2020

Abstract

The study aims to investigate the change in the habits of Super Market consumers regarding the realization of purchases from a distance, after the announcement of the measures for the protection of the citizens from the Coronavirus disease (COVID-19). Specifically, the article examines the attitude of Greek Super Market consumers towards distance shopping (on line or telephone sales), before and during the pandemic. The choice of this country is important given that the Super Market online stores in Greece are under development and the appearance of COVID-19 is expected to expand the sales channels (multichannel distribution) directly affecting the profitability of the specific sector. From the processing of the questionnaires of 230 customers who were asked before and during the pandemic, it emerged that a sharp change in social living conditions can significantly affect the selected consumer market channel.

Keywords: Distance sales, Super Market, COVID-19, Consumer preferences, Greece

Suggested Citation

Lampropoulos, Ioannis Ch. and Aggelopoulos, Eleftherios and Paraschi, Elen, The Impact of the COVID-19 Disease on Distance Super-Market Sales (July 8, 2020). Available at SSRN: https://ssrn.com/abstract=3646042 or http://dx.doi.org/10.2139/ssrn.3646042

Ioannis Ch. Lampropoulos (Contact Author)

University of Patras, Department of Business Administration ( email )

Patras
Greece

Eleftherios Aggelopoulos

University of Patras, Department of Business Administration ( email )

University Campus
Patras, 26504
Greece

Elen Paraschi

University of Patras - Business Administration ( email )

Patras
Greece

HOME PAGE: http://https://www.linkedin.com/in/elen-paraschi-163b3b76?trk=hp-identity-name

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