How to Enter Asian and Pacific Region As Gaming Company? Analysis of Revenue From 2015 to 2018

10 Pages Posted: 4 Aug 2020

See all articles by Kajetan Karłowicz

Kajetan Karłowicz

SKN Inwestycji „Kapitalni”; Kozminski University

Date Written: February 28, 2020

Abstract

The purpose of this article is to characterize video-game market to people who are not specialist in the industry and to suppose, based on research, what kind of company and by what means should expand on this market. The qualitative method we used, to be precise-secondary data analyzes on four companies picked from diverse regions and with excessive enough rapports to conduct this research thoroughly led to finding that every subject in this paper showed increase from A&P region resulting from mobiles games and alliance with local companies. Their annual revenue leads us to suggest that steps for entering market to make mobile games, and try to cooperate with giants from this region.

Keywords: A&P, Videogame, Revenue

Suggested Citation

Karłowicz, Kajetan, How to Enter Asian and Pacific Region As Gaming Company? Analysis of Revenue From 2015 to 2018 (February 28, 2020). Available at SSRN: https://ssrn.com/abstract=3646220 or http://dx.doi.org/10.2139/ssrn.3646220

Kajetan Karłowicz (Contact Author)

SKN Inwestycji „Kapitalni” ( email )

Jagiellońska 57
Warszawa, 03-301
Poland

HOME PAGE: http://https://www.facebook.com/kngipkapitalni/

Kozminski University ( email )

ul. JagielloDska 57/59
Warsaw, 03-303
Poland

HOME PAGE: http://https://www.kozminski.edu.pl/en/

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