How to Enter Asian and Pacific Region As Gaming Company? Analysis of Revenue From 2015 to 2018
10 Pages Posted: 4 Aug 2020
Date Written: February 28, 2020
The purpose of this article is to characterize video-game market to people who are not specialist in the industry and to suppose, based on research, what kind of company and by what means should expand on this market. The qualitative method we used, to be precise-secondary data analyzes on four companies picked from diverse regions and with excessive enough rapports to conduct this research thoroughly led to finding that every subject in this paper showed increase from A&P region resulting from mobiles games and alliance with local companies. Their annual revenue leads us to suggest that steps for entering market to make mobile games, and try to cooperate with giants from this region.
Keywords: A&P, Videogame, Revenue
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