When Cluster Analysis Meets Geography: The Spatial Agglomeration of the MICE Industry

45 Pages Posted: 6 Aug 2020

See all articles by Cristina Bernini

Cristina Bernini

Department of Statistical Sciences, University of Bologna

Silvia Emili

University of Bologna - CAST - Centre for Advanced Studies in Tourism; University of Bologna - Department of Statistics

Renato Medei

Management Department

Date Written: June 9, 2020

Abstract

In this study, we investigate the spatial agglomeration of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. We use detailed information on the convention venues characteristics and their spatial distribution to identify clusters by using the spatially constrained clustering algorithm. This approach enables the inclusion of geographical and non-geographical information in the clustering algorithm. In particular, the non-geographical aspects are measured by the Krugman sectoral dissimilarity index based on convention centers’ seat places; beside, a spatial contiguity matrix is used as geographical information. Our findings show the existence of developed and developing convention clusters, with different MICE offer. Using convention production's data for each cluster, we were able to conclude the cluster’s profile and propose managerial strategies.

Keywords: spatial cluster; spatially constrained clustering; Krugman index; MICE industry; demand and supply data.

Suggested Citation

Bernini, Cristina and Emili, Silvia and Medei, Renato, When Cluster Analysis Meets Geography: The Spatial Agglomeration of the MICE Industry (June 9, 2020). Available at SSRN: https://ssrn.com/abstract=3647418 or http://dx.doi.org/10.2139/ssrn.3647418

Cristina Bernini

Department of Statistical Sciences, University of Bologna ( email )

via Belle Arti 41
Bologna
Italy

Silvia Emili (Contact Author)

University of Bologna - CAST - Centre for Advanced Studies in Tourism ( email )

Via Angherà 22
Rimini, RN 47922
Italy

University of Bologna - Department of Statistics ( email )

Bologna, 40126
Italy

Renato Medei

Management Department ( email )

Via Capo di Lucca, 34
Bologna, 40100
Italy
+39-051-2098085 (Phone)
39-051-6390612 (Fax)

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