Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

57 Pages Posted: 28 Jul 2020 Last revised: 21 Sep 2021

See all articles by Wilson Lin

Wilson Lin

University of Southern California - Marshall School of Business

Susan F. Lu

Purdue University - Krannert School of Management

Tianshu Sun

University of Southern California - Marshall School of Business

Date Written: September 2021

Abstract

Problem definition: How does charitable workers’ experience affect donors’ donation decisions? We demonstrate how different types of charitable workers’ experiences affect corresponding donation outcomes, which can be impacted by their interactions with their donors.

Methodology/Results: Using a unique dataset at the nurse-donor interaction level, we analyze the role of nurses’ experience in driving charitable productivity as well as the moderating effect of nurse experience with donor’s self-efficacy.
We find that the effect of the charitable worker on charitable productivity strongly depends on the relevant, rather than general, experience of the nurse. Moreover, nurse experience can encourage donors that perceive reduced control over their donation to have greater self-efficacy in choosing higher donation volumes.

Managerial Implications: When taking the insights on staffing-donor interactions into account, improved matching between nurses and donors can provide economically significant benefits for the blood bank. Understanding worker experience in the staff-donor interactions and leveraging big data in staffing decisions can help charitable organizations improve their productivity simply from the personnel end.

Keywords: charitable operations, charitable giving, non-profit operations, data analytics, blood donation, public health

Suggested Citation

Lin, Wilson and Lu, Susan Feng and Sun, Tianshu, Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions (September 2021). USC Marshall School of Business Research Paper, Available at SSRN: https://ssrn.com/abstract=3649800 or http://dx.doi.org/10.2139/ssrn.3649800

Wilson Lin (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd, HOH 431
Los Angeles, CA California 90089-1424
United States

Susan Feng Lu

Purdue University - Krannert School of Management ( email )

1310 Krannert Building
West Lafayette, IN 47907-1310
United States

HOME PAGE: http://https://sites.google.com/site/susanluhome/home

Tianshu Sun

University of Southern California - Marshall School of Business ( email )

3670 Trousdale Parkway
Bridge Hall 310B
Los Angeles, CA 90089
United States

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