An Approach to Retain Ayutthaya as a Destination of Cultural Tourism in Thailand

Asian Administration & Management Review, Vol. 2, No. 2, 2019

PSAKU International Journal of Interdisciplinary Research, Forthcoming

8 Pages Posted: 18 Aug 2020

See all articles by Thanarat Ratanapongtra

Thanarat Ratanapongtra

Faculty of Liberal Arts, Rajamangala University of Technology Suvarnabhumi, Thailand

Jusana Techakana

Faculty of Business Administration, King Mongkut Technology University North Bangkok, Thailand

Date Written: July 1, 2019

Abstract

The objective of this research is to propose an approach to retain Ayutthaya as a destination of cultural tourism in Thailand. This is the Qualitative Research by conducting the in-depth interview with 4 key informants from public sector, private sector, community representatives, and academicians totaling 30 persons. The research results reveal that the approach to retain Ayutthaya as the destination of cultural tourism in Thailand are in 10 ways consisting of developing the museum as the learning center, setting up the cultural activity center for tourists to practice their skills, promoting the participation of community people, developing the quality and value of OTOP products which are cultural souvenirs for tourists, controlling and restoring architectural styles and keeping their primacy, developing the personnel in tourism business, developing the landscape and utility system, promoting the arrangement of local traditional activities for tourists to view and participate in the activities, using historical events to create remembrance days, celebration days, and festivals, arranging the integrated marketing promotion campaign.

Keywords: Tourism, Goals, Culture, Ayutthaya, Thailand

Suggested Citation

Ratanapongtra, Thanarat and Techakana, Jusana, An Approach to Retain Ayutthaya as a Destination of Cultural Tourism in Thailand (July 1, 2019). Asian Administration & Management Review, Vol. 2, No. 2, 2019, PSAKU International Journal of Interdisciplinary Research, Forthcoming, Available at SSRN: https://ssrn.com/abstract=3655015

Thanarat Ratanapongtra (Contact Author)

Faculty of Liberal Arts, Rajamangala University of Technology Suvarnabhumi, Thailand ( email )

60 Moo 3 Asian Highway, Phranakhon Si Ayutthaya
Phranakhon Si Ayutthaya 13000
Thailand

Jusana Techakana

Faculty of Business Administration, King Mongkut Technology University North Bangkok, Thailand ( email )

1518 Pracharat 1 Road,Wongsawang, Bangsue
Bangkok 10800
Thailand

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