YouTube Analytics Using Google Data Studio

Abstract

In this paper we demonstrate the power of Big Data Analytics using Google Analytics as a platform. First the YouTube channel is opened, the start recording of the channel analytics is done here automatically by Google. This data is exported from YouTube in the form of Google sheets and then is fed to Google Analytics. After Google Analytics analyses this data, it is now integrated with Google data studio. Google data studio makes use of artificial intelligence insights techniques to generate artificial intelligence and prediction-based report graphs which can be analysed by the end user. This is the complete work flow of the project. In the future scope, not only YouTube, but any Google product or Google service data can be fed to Google Analytics and integrated in Google data studio for artificial intelligence based Big Data Analytics.

Keywords: Big Data Analytics, YouTube, Google Sheets, Google Analytics, Google Data Studio