Helping Business Help Society: Overcoming Barriers to Corporate Social Innovation

8 Pages Posted: 28 Jul 2020

See all articles by Michael L. Barnett

Michael L. Barnett

Rutgers Business School, Newark & New Brunswick

Date Written: July 24, 2020

Abstract

This special issue intends to help corporations do better at doing good. I have brought together ten articles from leading business scholars that, from a variety of perspectives, recognize the challenges of corporate efforts to be more socially responsible and offer insights on how to overcome these challenges. In this introductory essay, I provide an overview of each of these papers, showing how they link together to provide insights into the struggles and successes of businesses seeking to better serve society. Thereafter, I take stock of what we now know about how to improve the relationship between business and society, recognizing that though we know much about aspects of this relationship, we have much work to do in developing comprehensive strategies for consistent and sustained social performance. I close with ideas that can drive theory and practice forward from here.

Keywords: CSR, social responsibility, ethics, innovation

Suggested Citation

Barnett, Michael L., Helping Business Help Society: Overcoming Barriers to Corporate Social Innovation (July 24, 2020). Rutgers Business Review, Vol. 5, No. 2, 2020, pp.137-144., Available at SSRN: https://ssrn.com/abstract=3660176

Michael L. Barnett (Contact Author)

Rutgers Business School, Newark & New Brunswick ( email )

NJ
United States

HOME PAGE: http://www.business.rutgers.edu

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