Strategic Analysis of Japanese Megabanks – Financial Services Industry Analysis

Abstract

We perform a series of five strategic analyses of Japanese Megabanks. This paper is the fourth analysis in the series, where we analyse the financial service industry dynamics to assess how Japanese Megabanks and RUFG should best position themselves to exploit opportunities, protect against threats and maximize corporate value.

Michael E. Porter proposes a five forces industry structure is well-suited to assess the attractiveness of important markets and industries. We perform an industry analysis for financial services, suggest what RUS should do as a result of this analysis and comment on the value and limitations of the analysis for RUS.

Keywords: Corporate Finance, Japanese Megabanks, Porter's Five Forces, Rivalry, Substitution Threats, Buyer Power, Seller Power, New Market Entrants, Capital Costs, Alliances, Blue Ocean Opportunities

JEL Classification: D01, D02, D03, D04, D20, D21, G20, G21, G24, G28, F30