Mergers with Differentiated Products: Where Do We Stand?
46 Pages Posted: 28 Jul 2020 Last revised: 16 Aug 2020
Date Written: July 2020
On the occasion of the 10th anniversary of the 2010 U.S. Horizontal Merger Guidelines, this article provides an overview of the state of economic analysis of unilateral effects in mergers with differentiated products. Drawing on our experience with merger enforcement in Europe, we discuss both static and dynamic competition, with a special emphasis on the calibration of competitive effects. We also discuss the role of market shares and structural presumptions in differentiated product markets.
Keywords: differentiated products, mergers, Unilateral Effects
JEL Classification: L11, L13, L40, L41
Suggested Citation: Suggested Citation