Featuring People in Ads (2020 Edition)
Advertising & Marketing Law: Cases and Materials, Fifth Edition, Summer 2020
52 Pages Posted: 16 Sep 2020
Date Written: 2020
This is Chapter 14 from the 2020 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Keywords: advertising, marketing, personality rights, publicity rights, name, likeness, voice, image, signature, lookalike, soundalike, trademark, false endorsement, endorsers, influencers, testimonials
JEL Classification: M3, M31, M37, M38, K2, K42
Suggested Citation: Suggested Citation