Featuring People in Ads (2020 Edition)

Advertising & Marketing Law: Cases and Materials, Fifth Edition, Summer 2020

Santa Clara Univ. Legal Studies Research Paper

52 Pages Posted: 16 Sep 2020

See all articles by Rebecca Tushnet

Rebecca Tushnet

Harvard Law School

Eric Goldman

Santa Clara University - School of Law

Date Written: 2020

Abstract

This is Chapter 14 from the 2020 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Keywords: advertising, marketing, personality rights, publicity rights, name, likeness, voice, image, signature, lookalike, soundalike, trademark, false endorsement, endorsers, influencers, testimonials

JEL Classification: M3, M31, M37, M38, K2, K42

Suggested Citation

Tushnet, Rebecca and Goldman, Eric, Featuring People in Ads (2020 Edition) (2020). Advertising & Marketing Law: Cases and Materials, Fifth Edition, Summer 2020, Santa Clara Univ. Legal Studies Research Paper , Available at SSRN: https://ssrn.com/abstract=3666701

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

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