Assessing the Impact of Executive Education

1 Pages Posted: 13 Sep 2020

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business


Harry Miller, the new CEO of a large and growing multinational transportation and logistics company, has asked Allison Freeman, his CHRO, to brief him on the impact that their off-site custom executive education program has had. In turn, the CHRO has enlisted Jack Drake, the program's faculty leader, to collaborate with her in responding to the CEO's request. Students are asked to step into the role of the faculty leader, who has formulated a general framework to do so, and must fill the framework with as many potential ideas regarding the impact as possible.



Aug. 5, 2020

Assessing the Impact of Executive Education


Jack Drake, a senior faculty member at the Gail Palmer Ashton Graduate School of Business and a frequent executive education custom program faculty leader for the school, distractedly looked at the caller ID and picked up his phone on the fifth ring. “Allison, hi, how are you?” Drake asked as his attention immediately shifted to Allison Freeman, CHRO at one of the school's largest executive education corporate clients, on the other end of the line. “I hope you are doing well and finding time to enjoy the arrival of spring,” Drake sincerely stated.

“Hi, Jack, I'm glad that I caught you in the office, and yes, I had my first spring mountain biking trek this past weekend, and it felt really good to be out in the hills and woods. It even feels great today to have sore legs and arms from the pounding they took on those rugged trails.”

. . .

Keywords: executive education, qualitative analytics, professional development, continuing education

Suggested Citation

Haskins, Mark E., Assessing the Impact of Executive Education. Darden Case No. UVA-G-0650, Available at SSRN:

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)


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