The Perception toward Development of Agritourism Destination in Protected Area from Visitor Perspective

TEST Engineering and Management, March - April 2020

10 Pages Posted: 23 Sep 2020

Date Written: August 8, 2020

Abstract

The purpose of the study tries to trace tourist perceptions about tourism development in areas that are protected by the state as conservation areas, namely Buyan-Tambingan and Pucak Mangu-Pelaga Regions, both of which have similarities, which have natural beauty and some sacred areas in the form of temples. The nursery is overseen expertly by building up an agritourism model. This investigation was driven in Pelaga and Buyan-Tamblingan Area was organized using a research study that remembering 500 respondents for the start of 2020 and dictated by accidental examining strategy on the grounds that not number accessible in the guest populace. The statistical analysis is used multiple linear regression, ANOVA, and R square to make an investigation conclusion. Main findings are simultaneously predictors variables consisting of beautiful scenery, most recently facilities, unique attractions, completeness of facilities, close distance, easy transportation, easy to reach location, and community hospitality significantly influence variable dependent intention to visit with influence strength of the determinant value at 0.539 or 53.9%. This study will enable the marketing practitioners to better understand the motivation of visitors to visit agritourism in areas that are protected by the state as conservation areas. Some predictor variables that significantly influence the intention to visit are the latest facilities, unique attractions, easy to reach location, and community hospitality.

Suggested Citation

Utama, I Gusti Bagus Rai, The Perception toward Development of Agritourism Destination in Protected Area from Visitor Perspective (August 8, 2020). TEST Engineering and Management, March - April 2020, Available at SSRN: https://ssrn.com/abstract=3669741

I Gusti Bagus Rai Utama (Contact Author)

Universitas Dhyana Pura ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia
+62361426450 (Phone)
+62361426452 (Fax)

HOME PAGE: http://www.undhirabali.ac.id

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