Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective

Journal of Business Ethics, 168, 3, (2021), pp. 539-564.

27 Pages Posted: 24 Sep 2020 Last revised: 16 Oct 2021

See all articles by Weiyin Hong

Weiyin Hong

Hong Kong University of Science & Technology (HKUST)

Frank K. Y. Chan

ESSEC Business School

James Y.L. Thong

HKUST Business School

Date Written: 2021

Abstract

This paper investigates the drivers and inhibitors of Internet privacy concern. Applying the Multidimensional Development Theory to the online environment, we identify the important factors under four dimensions — i.e., environmental, individual, information management, and interaction management. We tested our model using data from an online survey of 2,417 individuals in Hong Kong. The results show that the factors under all four dimensions are significant in the formation of Internet privacy concern. Specifically, familiarity with government legislation, Internet knowledge, benefit of information disclosure, privacy protection, and social presence reduce Internet privacy concern, while individuals’ previous privacy invasion experience, risk avoidance personality, and sensitivity of information requested by websites increase Internet privacy concern. We conducted an analysis of unobserved heterogeneity to confirm the significance of these factors. A follow-up moderation analysis shows that the individual factors (i.e., previous privacy invasion experience, risk avoidance personality, and Internet knowledge) moderate the effects of the information management factor (i.e., information sensitivity) and the interaction management factors (i.e., privacy protection and social presence). The findings provide an integrated understanding of the formation of Internet privacy concern.

Keywords: Internet Privacy Concern, Multidimensional Development Theory, Individual Factors, Information Management, Interaction Management, Information Disclosure, Privacy Protection, Social Presence

Suggested Citation

Hong, Weiyin and Chan, Frank K. Y. and Thong, James Y.L., Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective (2021). Journal of Business Ethics, 168, 3, (2021), pp. 539-564., Available at SSRN: https://ssrn.com/abstract=3670533 or http://dx.doi.org/10.2139/ssrn.3670533

Weiyin Hong

Hong Kong University of Science & Technology (HKUST) ( email )

Clearwater Bay
Kowloon, 999999
Hong Kong

Frank K. Y. Chan

ESSEC Business School ( email )

3 Avenue Bernard Hirsch
CS 50105 CERGY
CERGY, CERGY PONTOISE CEDEX 95021
France

James Y.L. Thong (Contact Author)

HKUST Business School ( email )

Clear Water Bay
Kowloon
Hong Kong

HOME PAGE: http://jthong.people.ust.hk/

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