Do Women Receive Worse Financial Advice?
84 Pages Posted: 24 Aug 2020 Last revised: 18 Jun 2021
Date Written: December 17, 2020
Trained undercover men and women posed as potential clients and visited all 65 local financial advisory firms in Hong Kong. We find that women are more likely than men to receive advice to buy only individual or only local securities. This effect is significant for financial planners, but not for securities firms. Women who signal that they are highly confident, highly risk tolerant, or have a domestic outlook, are especially likely to receive suboptimal advice. Our theoretical model interprets these patterns as an interaction between statistical discrimination and advisors’ incentives. Taste-based discrimination is unlikely to explain the results.
Keywords: audit study, gender, financial advice, securities firm, financial planner, risk tolerance, confidence, geographic outlook
JEL Classification: D14, D91, G11, G24, G41
Suggested Citation: Suggested Citation