The Effectiveness of Strategic Management and Leadership Style on Performance of Local Hotel Operators in Managing Hotel Unit Businesses in Ubud Bali, Indonesia

Abstract

The tourism development is headed toward sustainable tourism which stands to local people, poverty alleviation, environment conservation and the increase of jobs opportunity. This concept is in line with the concept of fair economic growth which packed up in triple track strategy consists of pro-growth, pro-poor and pro-job to decrease the unemployment. The role of local human resource in managing accommodation in Bali can be seen in the top level as General Manager in star or non star hotel in Bali. The increase of local’s role in managing hotel or accommodation business is crucial in reducing economic leakage of the tourism sector. This study aims to find out the effectiveness of the strategic management and leadership style on performance of local hotel operator in managing hotel unit business in Ubud, Bali Indonesia. This was a qualitative research. This approach was applied to gain a more depth data through in-depth interview, library research, and observation. The data was presented in the form of performance table which describe the leadership effectivity and strategy. The results showed that strategic management and leadership style were very effective on performance of local hotel operator in managing hotel unit businesses by local in ubud Bali.

Keywords: Strategic Management, Leadership Style, Performance, Local Hotel Operator