Social Media Marketing in Fashion Brands in Nike

Abstract

This paper examines about the social media marketing in Fashion brands. Nike which is one of the world’s top 10 Fashion brands plays a key role in today’s sports and athletics apparel and equipment industry. The company has also been able to grow tremendously and achieve the highest market share in the global market through its aggressive marketing strategies, the innovation of new products as well as the superior production of its products. This article speaks about the various promotional activities carried out by Nike. Social media which is one of the powerful promotional tools in the world’s market is taken as a main objective for this study. Key finding from this study act as guide to understand the future objective of nike and in addition, this article helps to understand the key aspect of promotion made through social media marketing.

Keywords: Social Media Marketing, Fashion Brands, Nike, World Market