The Normative Theories of the Press in the Digital Age: A Need for Revision

Abstract

Digital communication is changing media practice, relationship between individuals, media, government and society. We are of the opinion that in the wake of the increasingly complex media environment, the philosophical assumptions of some normative media theories and the media effects theories require reexamination as new models are needed given the current realities. The Delphi method was used to gather experts’ opinions of practicing mass communication practitioners on the applicability of the normative theories given the current social realities. This work focuses on not only the dominant normative theories but also several other proposals and calls for revisit of normative theories of the media developed over the years by scholars in the united states, united kingdom, continental Europe and minimally, third world scholars with a new chart for the rethinking process.

Keywords: Keywords: Normative Theory, Digital Communication, Revisit, Press