Penetration of E-Commerce and its Acceptance: An Exploratory Study of SME's

Posted: 23 Jun 2022

See all articles by Dr. Neeraj Kumar Sharma

Dr. Neeraj Kumar Sharma

Poonam Shodh Rachna; SSRN; Singhania University

Date Written: February 28, 2016

Abstract

Investigation is needed for SME’s in India if they are inured to the usage of internet. It is emphasized that major economies of the world are getting a sizeable contribution from E-Commerce. This study shall explore the penetration of E-commerce and its acceptance in SME’s in India. How SME’s are increasing revenue, reducing cost after adopting the E-commerce as their business strategy.

Keywords: e-commerce, SME

JEL Classification: M

Suggested Citation

Sharma, Neeraj Kumar, Penetration of E-Commerce and its Acceptance: An Exploratory Study of SME's (February 28, 2016). Available at SSRN: https://ssrn.com/abstract=3678855

Neeraj Kumar Sharma (Contact Author)

Poonam Shodh Rachna ( email )

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Singhania University ( email )

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