Dead or Alive? The Development, Trajectory and Future of Technology Adoption Research

Venkatesh, V., Davis, F.D., and Morris, M.G. “Dead or Alive? The Development, Trajectory and Future of Technology Adoption Research,” Journal of the AIS (8:4), 2007, 267-286. https://doi.org/10.17705/1jais.00120

45 Pages Posted: 16 Oct 2020 Last revised: 9 Nov 2021

See all articles by Viswanath Venkatesh

Viswanath Venkatesh

Virginia Polytechnic Institute and State University - Pamplin College of Business

Fred Davis

Independent; University of Arkansas, Fayetteville

Michael G. Morris

Air Force Institute of Technology

Date Written: April 27, 2007

Abstract

Research on individual-level technology adoption is one of the most mature streams of information systems (IS) research. In this paper, we compare the progress in the area of technology adoption with two widely-researched streams in psychology and organizational behavior: theory of planned behavior and job satisfaction. In addition to gauging the progress in technology adoption research, this allows us to identify some fruitful areas for future research. Based on our comparison, we conclude that there has been excellent progress in technology adoption research. However, as a next step, we call for research focused on interventions, contingencies, and alternative theoretical perspectives (to the largely social psychology-based technology adoption research. Also, we believe it would be important to use the comparisons discussed here as a basis to develop a framework-driven set of future research directions to guide further work in this area.

Suggested Citation

Venkatesh, Viswanath and Davis, Fred and Morris, Michael G., Dead or Alive? The Development, Trajectory and Future of Technology Adoption Research (April 27, 2007). Venkatesh, V., Davis, F.D., and Morris, M.G. “Dead or Alive? The Development, Trajectory and Future of Technology Adoption Research,” Journal of the AIS (8:4), 2007, 267-286. https://doi.org/10.17705/1jais.00120, Available at SSRN: https://ssrn.com/abstract=3681776

Viswanath Venkatesh (Contact Author)

Virginia Polytechnic Institute and State University - Pamplin College of Business ( email )

VA
United States

HOME PAGE: http://vvenkatesh.com

Fred Davis

Independent

University of Arkansas, Fayetteville ( email )

Fayetteville, AR 72701
United States

Michael G. Morris

Air Force Institute of Technology ( email )

Wright-Patterson AFB
OH
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
931
Abstract Views
3,378
Rank
54,470
PlumX Metrics