Factors Underlying Attitude Formation Towards Crowdfunding in India

International Journal of Financial Research, 2019

9 Pages Posted: 17 Oct 2020

See all articles by Hasnan Baber

Hasnan Baber

Woosong University; Abu Dhabi School of Management

Date Written: June 28, 2019

Abstract

The study is aimed to understand the underlying factors for shaping the attitude of contributors or lenders in crowdfunding. Crowdfunding is an innovative method of raising funds through technological advances. As a large population which is known as “crowd” has shown its interest in this novel approach of raising funds, it is important to recognize the factors influencing attitude formation towards crowdfunding. This study also analyzes the demographic properties of the crowd from previous studies and comparing the same with this study. The data was collected from 142 respondents in India through a structured questionnaire comprised of 15 items. Data was analyzed using various statistical tools like data reliability, sample adequacy, correlation, and regression.

Keywords: attitude, crowdfunding, fundraising, technology

Suggested Citation

Baber, Hasnan, Factors Underlying Attitude Formation Towards Crowdfunding in India (June 28, 2019). International Journal of Financial Research, 2019, Available at SSRN: https://ssrn.com/abstract=3682389

Hasnan Baber (Contact Author)

Woosong University ( email )

27 Baengnyong-ro 57beon-gil
Jayang-dong, Daejeon
Korea, Republic of (South Korea)

Abu Dhabi School of Management ( email )

Abu Dhabi
United Arab Emirates

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
206
Abstract Views
573
Rank
227,315
PlumX Metrics