Subjective Norms and Intention- A Study of Crowdfunding in India

Research in World Economy, October 2019

11 Pages Posted: 20 Oct 2020

See all articles by Hasnan Baber

Hasnan Baber

Woosong University; Abu Dhabi School of Management

Date Written: October 9, 2019

Abstract

The study is aimed to explore the factors of subjective norms and their influence on shaping the intention of people to participate in crowdfunding. Data was collected from 155 respondents who have been involved in one or many crowdfunding campaigns as a contributor or fundraiser. Data was analyzed using various statistical tools like data reliability test, factor analysis, correlation, and regression. It was found that intention to participate in crowdfunding is shaped by the influence of family and friends and people have high motivation to comply with the approval of these reference groups. Influence of other reference groups like a supervisor, teacher, neighbor, social network friend, etc. has no impact on shaping the intention of people towards crowdfunding. The study will be useful for crowdfunding platforms to understand the influence of referent groups on people regarding crowdfunding participation.

Keywords: subjective norms, intention, crowdfunding, India

JEL Classification: A13, B26, D6

Suggested Citation

Baber, Hasnan, Subjective Norms and Intention- A Study of Crowdfunding in India (October 9, 2019). Research in World Economy, October 2019, Available at SSRN: https://ssrn.com/abstract=3684246

Hasnan Baber (Contact Author)

Woosong University ( email )

27 Baengnyong-ro 57beon-gil
Jayang-dong, Daejeon
Korea, Republic of (South Korea)

Abu Dhabi School of Management ( email )

Abu Dhabi
United Arab Emirates

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