Venturing to Succeed

8 Pages Posted: 17 Feb 2003

See all articles by Julian Birkinshaw

Julian Birkinshaw

London Business School

Rob van Basten-Batenburg

affiliation not provided to SSRN

Gordon C. Murray

University of Exeter Business School

Multiple version iconThere are 2 versions of this paper

Abstract

Corporate venturing reached a peak of popularity at the height of the dot-com boom. But that was only the latest in a series of popularity peaks for an idea that has been around for 40 years. In spite of slipping out of corporate fashion, corporate venturing will return once again. The question is whether organisations will have learned the lessons in making the idea work.

Suggested Citation

Birkinshaw, Julian and van Basten-Batenburg, Rob and Murray, Gordon C., Venturing to Succeed. Business Strategy Review, Vol. 13, pp. 10-17, 2002. Available at SSRN: https://ssrn.com/abstract=368744

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Rob Van Basten-Batenburg

affiliation not provided to SSRN

No Address Available

Gordon C. Murray

University of Exeter Business School ( email )

Streatham Court
Rennes Drive
Exeter EX4 4PU
United Kingdom
+44 777 522 0857 (Phone)

HOME PAGE: http://business-school.exeter.ac.uk/staff/profile.php?id=34

Register to save articles to
your library

Register

Paper statistics

Downloads
30
Abstract Views
1,100
PlumX Metrics