Public Discourse and Socially Responsible Market Behavior

71 Pages Posted: 15 Sep 2020

See all articles by Björn Bartling

Björn Bartling

affiliation not provided to SSRN

Vanessa Valero

Loughborough University

Roberto Weber

affiliation not provided to SSRN

Yao Lan

affiliation not provided to SSRN

Date Written: 2020

Abstract

We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss appropriate market behavior. Across two studies that vary characteristics of the discourse, the external impact and the participants, we find that public discourse substantially increases market social responsibility. Our findings suggest that discussions and campaigns focusing on appropriate market behavior can be powerful tools for shaping responsible norms governing market conduct and addressing inefficiencies due to market failures.

Keywords: public discourse, market failure, externalities, social responsibility, social norms, experiment, communication

JEL Classification: C920, D620, D830, M140

Suggested Citation

Bartling, Björn and Valero, Vanessa and Weber, Roberto and Lan, Yao, Public Discourse and Socially Responsible Market Behavior (2020). CESifo Working Paper No. 8531, Available at SSRN: https://ssrn.com/abstract=3692920

Björn Bartling (Contact Author)

affiliation not provided to SSRN

No Address Available

Vanessa Valero

Loughborough University ( email )

Ashby Road
Nottingham NG1 4BU
Great Britain

Roberto Weber

affiliation not provided to SSRN

Yao Lan

affiliation not provided to SSRN

No Address Available

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
4
Abstract Views
22
PlumX Metrics