The Role of National Culture in Financial Literacy: Cross-Country Evidence
Journal of Consumer Affairs 2020, 54(3), 912–930.
33 Pages Posted: 13 Nov 2020
Date Written: September 23, 2020
This paper examines the effect of national culture on adult financial literacy levels in 12 countries. Contrary to earlier financial literacy studies, our results are directly comparable across countries given that we use the standardized OECD/INFE financial literacy survey data and Hofstede's, 2001, cultural dimensions to capture financial literacy and national culture. In line with the financial socialization theory, we find that uncertainty avoidance positively influences financial literacy, while individualism negatively influences financial literacy. We conclude that national culture affects financial literacy and that it is important to account for cultural dimensions in future international financial literacy research.
Keywords: cross-country analysis, financial literacy, national culture
JEL Classification: G53
Suggested Citation: Suggested Citation