A Study on Consumer Attitude towards Affiliate Marketing for E-Business

Abstract

The rapid development of affiliate marketing, a performance-based internet marketing practice, in the ongoing years, has made a serious market. The purpose of this study was to find approaches to improve the affiliate program. The undertaking distinguishes the fundamental components of an effective offshoot program. In view of the writing, the requirements of members and the various segments of a partner program were depicted. The association between the need and segments filled in as a hypothetical structure to respond to the exploration questions. The venture portrays the Consumer Attitude towards Affiliate. The essential target is to examine the effect of subsidiary showcasing on buyer conduct regarding E-Commerce. Numerous decision and dichotomous inquiries have been intended to gather reasonable reactions from 205 respondents. The information gathered has been broke down through factual instruments, for example, SPSS and MS Excel. In view of the perceptions made in the study, suggestions on the best way to improve the affiliate program are given. Proposals on subjects for additional examination were likewise added to the work.

Keywords: Affiliate Marketing, Ecommerce, Consumer Attitude, Web-Advertising, Advertiser, Publisher, and Consumer