Ibiza dances to the rhythm of pedals: The motivations of mountain biking tourists competing in sporting events

Tourism Management Perspectives

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See all articles by Francisco Rejón-Guardia

Francisco Rejón-Guardia

University of the Balearic Islands

Margarita Alemany-Hormaeche

University of the Balearic Islands

María Antonia García-Sastre

University of the Balearic Islands

Date Written: 2020

Abstract

Renowned worldwide for its nightlife, Ibiza has been diversifying its portfolio of tourism products by actively committing to sports tourism. The primary objective of this study is to explore the profile of the mountain bikers participating in the 2016 IBIZA BTT, a medium-sized international sporting event, taking place in the Balearic Islands, Spain. The study addresses the analysis of visitor motivations. A sample of participants (n = 499) was segmented using cluster analysis to explore the differences between segments in terms of sociodemographic and behavioral variables. A factor analysis revealed four motivational dimensions: physiological-sensory, utilitarian purposes, hedonic and previous experience. The average values indicated that route signage, good weather, and the cost of the trip were the main motivations. The cluster analysis resulted in three groups of cyclists: multipurpose seekers, utility-prestige and sensory seekers. In order to refine the group profiles, they were crossed with socio-economic and behavioral variables.

Keywords: Cycling Tourists, Cycling Motivation, Sports Events, Ibiza, Market Segmentation

JEL Classification: M39

Suggested Citation

Rejón-Guardia, Francisco and Alemany-Hormaeche, Margarita and García-Sastre, María Antonia, Ibiza dances to the rhythm of pedals: The motivations of mountain biking tourists competing in sporting events (2020). Tourism Management Perspectives, Available at SSRN: https://ssrn.com/abstract=

Francisco Rejón-Guardia (Contact Author)

University of the Balearic Islands ( email )

Crta. de Valldemossa km 7, 5
07122 Palma
Spain

HOME PAGE: http://www.franrejon.com

Margarita Alemany-Hormaeche

University of the Balearic Islands ( email )

Crtra. Valldemossa, km 7.5
Ed. Ramon Llull
Palma de Mallorca, Illles Balears 07122
Spain

HOME PAGE: http://www.uib.es

María Antonia García-Sastre

University of the Balearic Islands

Crta. de Valldemossa km 7, 5
07122 Palma
Spain

HOME PAGE: http://www.uib.es

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